Google Overhauls Entire Ad Portfolio With Rebranded Google Ads, Marketing Platform and Ad Manager
Google has today announced sweeping changes to the company’s portfolio of advertisement products by rebranding and merging old solutions such as AdWords and DoubleClick to create new divisions, making it easier for businesses and advertisers to choose the most suitable option. As part of the overhaul, the company has launched three new ad products,Google Ads, Google Marketing Platform,andGoogle Ad Manager, to help publishers and advertisers reach out to a wider audience and boost their income by using new and innovative solutions....