Amazon Echo Leads India’s Smart Speakers Market
Led by Amazon, the smart speakers category in India grew 43 percent in the second quarter this year, an International Data Corporation (IDC) report said today. Amazon with itsEcho range of smart speakers, led the category with 59 percent market share, closely followed by Google for the second position, showed IDC’s “Worldwide Quarterly Smart Home Device Tracker”. “Although the initial usage of smart speakers are currently limited to few use cases as the smart homes market is at a very nascent stage in India, we are seeing signs of it growing beyond entertainment,” Navkendar Singh, Associate Research Director, IDC India, said in a statement....